AGCO is the world leader farm machinery company offering global brands like Challenger, Fendt, Massey Ferguson, Vantra. On June 2010, thanks to the agreement with Venezia Marketing & Eventi, it has been protagonist of an unusual event which took place in the unique frame of Canal Grande in Venice.
Palazzo Pisani Moretta, a beautiful patrician residence facing the Canal Grande, has been chosen by the farm equipment company to organize its meeting.
In cooperation with Venezia Marketing & Eventi, AGCO has presented two combine harvester models (CENTORA), which have been showed on a floating platform, to the guests and the public, during the ten daysevent.
In this way, the machinery company has reached its goal surprising its guests with the view of Ponte di Rialto as a unique setting for its models.
The idea has been an obvious success and a form of promotion for the brand which has been advertised and presented to the hundreds of visitors which crossed Canal Grande every day.
In this way, the company has obtained a good visibility since the event has been advertised by the main international media.
AGCO can now on use these one-shot images realized in Venice, in order to present its products all over the world.

Watch the video on Youtube of AGCO machines in Canal Grande



Client: AGCO - Your agriculture company
Production Agency: Your Event in Venice
Type: public + private event
Date: 21st June - 1st July 2010
Location: Canal Grande, Palazzo Pisani Moretta

AGCO gallery