First dynamic advertising campaign on the people mover

20 Ottobre 2016

McArthurGlen Designer Outlet Noventa di Piave is promoted in 6 languages on the side of the People Mover, the fast shuttle service connecting the island of Tronchetto with Piazzale Roma.

Over several days McArthurGlen, one of the most important European retail brands using the concept of the Designer Outlet, customized the two monorail trains. The choice of this means of transport is no coincidence, given that the shuttle service, available twice daily from the McArthurGlen outlet, departs from the square immediately in front of the exit of the People Mover to Tronchetto.

Personalizing the People Mover enhances Vela S.p.A.’s package of commercial proposals, adding to its better-known services for dynamic advertising on water buses and trams.

A strategic promotional choice due to the high visibility of the two means of transport both on water and land and thanks to the frequency of the service over the course of the day (from 7am to 11pm).

With the People Mover, which every 10 minutes connects Venice to the main car and bus interchange at Tronchetto and important cruise node of the Stazione Marittima, you can reach different targets and this would appear to be an ideal solution for companies who want to organize widely-visible advertising campaigns.

Campaign duration: 6 to 12 months

Contract Cost: Low Medium

Target: residents and tourists

For information regarding periods of availability and the costs of this type of advertising:

VELA
Isola del Tronchetto, 21 - 30135 Venezia
Tel: 041 2722674
Fax: 041 2722663
E-mail: e.pietrobon@velaspa.com 

 

McArthurGlen advertising dinamico a Venezia