ON SITE COMMUNICATION - CULTURAL ACTIVITIES ONLY
In the city main transit areas, Venezia Unica makes available Maxi Walls that can be customized by applying a polymer film on them. Maxi Walls are placed on the facings of company buildings and are located next to ticket points, piers or waiting rooms; here the flexibility of the commercial offer also allows partner companies to choose between walls of different size and format, in order to fine-tune the type of message to be addressed based on the chosen location as well as space and means. All the walls are in highly valuable positions and guarantee such visibility that is certified by the daily number of transits: the Piazzale Roma and Ferrovia terminals, the main gates to the city, allow partner companies to interact with millions of visitors each year. The P.le Roma and S. Zaccaria Maxi Walls, in the heart of the city, are located near the two main local tourist attractions, Ponte della Costituzione and Piazza San Marco. This type of advertising is especially suited to communicate to a tourist target.
Banners are the latest product designed by the Vela marketing office to supply an innovative highly visible communication support. A banner is made up of 2m x 2.6m cloth pieces decorated with the communication campaigns, hanging outside the main piers and pontoons of the Actv waterbus service. This new type of product allows partner companies to operate communication campaigns that are directly visible by thousands of people daily catching a vaporetto on Venetian canals, like the suggestive Grand Canal.
Inside the Piazzale Roma Venezia Unica agency, the only terminal to access both waterbus and bus services, as well as a ticket point for events, it is possible to buy advertising space on the top part of counters. The visibility of Piazzale Roma windows is guaranteed by their privileged position, favoured by different types of users flowing into the ticket point for a total 15 million transits per year.
Actv waterbus service passengers transit through the piers, inside which they spend time waiting for the vaporetto to arrive. Each pier holds three 70x100 frames, for companies interested in a coordinated communication with Vela/Venezia Unica. The Venezia Unica frame circuit extends to the entire city, main islands included, and is made up of over 150 frames. Thanks to Venezia Unica frames, it is possible to activate effective communication campaigns addressed to all the Actv public transport passengers, whether they are residents, commuters or tourists. At a decidedly low cost, it is possible to launch co-branding campaigns. This solution allows partner companies to convey a message that is included in the activities that Vela manages through its Venezia Unica trademark. As a token of this partnership, the message also includes the Venezia Unica logo. It is possible to differentiate the type of target based on the position of piers, distinguishing between residents, commuters or tourists.
At the main piers with the highest potential for tourist passage, it is possible to place 2mt high and 60cm wide totems. These structures are characterised by a strong visual impact, mainly due to their size; they are useful to advertise events or services for a tourist target. In addition to totems, Venezia Unica’s offering of advertising space also includes an additional circuit made up of various 120 x 220cm two-faced totems. Two-faced totems are placed at the entrance of the main city piers in an exclusive location, which guarantees maximum visibility by public transport service users. The commercial offer includes a minimum number of 10 totems, for a minimum term of 15/30 days.